Feel the Energy: Kenya Pavilion gets ready for Dubai Expo 2020

Tue, Jun 29, 2021

The FPC Kenya, the KFC and FPEAK are encouraging their respective member companies to participate, as over 25 million visitors are expected to attend.

Kenya’s horticulture and floriculture sector will be showcased in the country’s Pavillion in the Dubai Expo 2020 that will open its doors from 1 October 2021 to 31 March 2022. The one-year delay will allow all participants to safely navigate the impact of Covid-19, according to the organisers.

Kenya has selected the theme “Feel the Energy”, which is aligned to the Expo Theme of “Connecting Minds, Creating the Future”. The 400sq-metre Pavillion is strategically located in the Opportunity District, next to the UAE Pavilion, and Al Wasl Plaza which is expected to attract heavy traffic during the Expo period.

All participating countries will host a national day of honour. Kenya has scheduled its National Day on Tuesday, 16 February 2022 – the week in which the Kenya Flower Council members will celebrate Valentine’s Day by gifting Kenyan roses to visitors on Sunday, 14 February.

The Fresh Produce Consortium of Kenya (FPC Kenya), the Kenya Flower Council (KFC) and the Fresh Produce Exporters Association of Kenya (FPEAK) are encouraging their respective member companies to participate, as over 25 million visitors are expected to attend over the six-month period. And 70 per cent of the visitors are expected from outside the United Arab Emirates.

FPC Kenya is represented in the Dubai Expo 2020 Technical Working Secretariat Committee, which is actively involved in the planning phase. FPC Kenya has reviewed the export and exhibit list of products to Dubai to include cut flowers, fresh/chilled avocados, fresh/chilled vegetables and canned fruits and fruit products such as pulps(juice), produced and exported by its members.

It has also virtually visited the Expo site and made updates on the status of the pavilion, including obtaining alternative purchasable exhibition spaces for its members.

Additionally and in collaboration with the Kenya Export Promotion and Branding Agency (KEPROBA), FPC has organized a sensitization webinar for its members highlighting the business opportunities in the UAE and the World Market Initiative that will attract up to 25 million customers both virtually and physically. It has also expounded on business opportunities presented by the EXPO 2020 B2B App, where its members can increase their interactions with prospective buyers and clients.

FPC Kenya is making preparations to participate in the Expo 2020 thematic week’s activities focusing on the food, agriculture and livelihoods week running from 20-26 February 2022, covering food systems, food waste and safety, value chains and smallholder farming, and food and nutrition security. Further, FPC Kenya will be involved in celebrating the Kenyan Week (13th-18th February) and maximize on 14th February 2022 to showcase Kenya’s cut-flowers and mini-trade forum slotted for the same date.

According to the Horticulture Sector Integrated Marketing Communications Strategy for 2021 prepared by KEPROBA, the Middle East is grouped with Europe, the UK, and the US as a strategic market. Emerging markets are identified in the report as Russia, France and Australia. Buyers in export markets include wholesalers, buying agents, retailers/florists, auction houses, and expo organisers.

The Kenya Pavillion is being co-ordinated by KEPROBA as the implementing agency, in collaboration with the Ministry of Industrialization, Trade and Enterprise Development, the Ministry of Foreign Affairs and the Kenya mission in the UAE. Dubai Expo 2020 is the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region. The Expo 2020 will welcome 192 countries, plus businesses, multilateral organisations and educational establishments.

For more information on Dubai Expo 2020 Kenya Pavillion, contact KEPROBA or visit the official event website here.

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