Spanish Fruit Attraction Show to be held from 5-7 October

Mon, Aug 30, 2021



Seven Kenyan companies to participate virtually

Get your Ticket here : www.ifema.es/en/fruit-attraction/tickets-invitations

Avocado firms Olivado EPZ, Avodemia Ltd and Sasini Avocado EPZ will be among the companies participating virtually in Europe’s largest horticulture face to face show.  Other firms are Biofarms Ltd, Fair Trade Enterprises, Direne Packaging and Business Advisory Services, and Markgrown Enterprises. Fruit Attraction, which has grown into an annual event held every October, has become an indispensable sales component for worldwide distribution by firms planning their campaigns for the following year. Being a key point in the supply and demand cycle for fresh products, and due to its geographical location in Southern Europe, it strategically positions the trade show as a gateway to Europe from the South.

Fruit Attraction LIVEConnect (Online)

https://liveconnect.ifema.es/event/fruit-attraction-2021

Participants will be able to use Fruit Attraction LIVEConnect, which gives users the opportunity to learn more about the horticultural products and services participating in the Innovation Hub and the finalists of the Innovation Hub Awards.

Beside the irreplaceable attributes of face-to-face interaction, Fruit Attraction launched Fruit Attraction LIVEConnect, a digital platform that strengthens and complements the event with new functionalities that can reinforce mutual contact management, networking, products and services catalogue, e-meetings, video calls, and sectorial content.

Companies from the fruit and vegetable industry present their innovations, products, varieties and services added to the international distribution channel.

Fruit Attraction LIVEConnect is a  powerful communication tool with accessibility via APP and WEB to connect wherever and whenever you want it to ask you enrich and feed the network of professional contacts of your commercial team qualifying leads from all over the world; contact thousands of new potential clients through an meeting service, e-calls, live chat, Eb2b, messaging, etc.; and organise and attend numerous sessions, demonstrations, conferences, congresses, debates on specific market themes and product categories, among other tasks.

It can also generate thousands of impacts and brand awareness with the entire community of participants, as well as present and find out the entire offer of products, solutions, services, news and innovations for 2021, sharing demos and technical sheets of products and services with the whole trade community.

Fruit and vegetable operators

It is a major platform and meeting point for fruit and vegetable operators to create solid business relationships and open up new opportunities in new markets.

More than 90 per cent of the exhibitors and 95 per cent of visitors are annual repeats — which is why Fruit Attraction has consolidated its position as one of the main world events in the fruit and vegetable sector.

Organic fruit and vegetable products

Founded in 1980, IFEMA is a consortium formed by Madrid Regional Goverment, Madrid City Council, Chamber of Commerce and Industry and Montemadrid Foundation.

Worth special mention are the Ecorganic Market, dedicated to organic fruit and vegetable products, the Smart Agro space, centred on the application of new technologies and connectivity with the aim of boosting the productivity of fruit and vegetable exports, and the Nuts Hub area, whose name says it all. Also, this year the organisers present a new area, Biotech Attraction, which will focus on research and technological development in plant genomics.

Additionally, Fruit Attraction 2021 will be held coinciding with Fresh Food Logistics Fair, the International Trade Show for fresh food logistics, mobility, IT and cold supply chain management.

Among others, the fresh produce area showcases fresh fruits, fresh vegetables, aromatic herbs and spices, transformed produce (frozen, preserved, concentrated, dehydrated goods, etc.), and nurseries.





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